The It Works Ultimate Body Applicator is an all natural body contouring treatment that tightens,tones and firms the area that it is applied to. It helps minimize the appearance of cellulite while also reducing the appearance of skin “slackening”. This isn’t a “water weight” loss thing – but actual visible and measurable results that are long lasting for both men and women. There’s no painful surgery involved, no expensive body-shapers, no brushing and no need to wrap your entire body like a mummy in order to “sweat it out”. Users of the Ultimate Body Applicator notice tighter, firmer skin and a visible reduction in size to the applied area.